Sound is one of the most important aspects to an advert as the majority of people recognise adverts from the music, voices or noises. It was key that we had something different and something that the audience could easily link with our company when they heard it with out seeing anything.
Dom, a member of our group, was very talented at doing a German accent, so we decided that he could do a voiceover to tell the story as the it was going along on screen. The benefits from this was that his voice could be heard and people would recognise it and link it with Lutz, this was especially important when it came to our Radio Advert which is all audio.
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