We had a 3 minute long online version for people to view, but if we wanted our advert to go global we needed to cut it down to around 30 seconds so that it could be broadcasted on television, as a TV Commercial. We made sure in our short version we kept all the good/funny parts and still had enough for people to understand the story
It is commonly seen that companies will have longer versions of their adverts online or may at first show there long version on TV and after a while only broadcast the shorter version. For instance the 'Cadburys Spots vs Stripes' adverts are around 30 seconds when seen on the television but they invite you to watch the full version of the advert on their website. This technique not only saves the company money but it draws customers in to buying the other products on the website creating potentially more free advertising.
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