This was one of our two ancillaries, the radio advert needed to be direct, yet attract and entertain the audience. We needed to make sure we stuck to our theme of germen scientists, so that the audience could link the radio advert straight way with the TV commercial. This is a key factor to advertising because it gives the viewer/listener a unique part of the advert that they subliminally remember. This is evident when looking at the 'Go Compare' adverts, which now do not even need to contain lyrics to their songs to to be recognised by most of the population. The video of the radio advert also shows the packaging of the Lutz product which is viewable via the Lutz Youtube page or Facebook profile.
We made sure we addressed the audience about our product and urged them to try it, as well as being humorous about it, just so the audience enjoys it more.
this clip of audio is the correct length to keep a listener's attention and still highlight the main factors that our product has to offer.
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