Monday 11 April 2011

Advert Length

We wanted to show all of skills and knowledge we had picked up over the two years studying media, but felt creating a 30 second advert was not enough time to show everything we wanted, so we decided that we would make a long version and a short version of our advert. The long version could be broadcasted through the internet and the short could be through the television.

We had taken this idea mainly from Cadbury’s who are renowned for their long, but very unique and entertaining adverts.





Both these adverts are a lot longer than most adverts and would be broadcasted at this length for a while and then a shorter version would be broadcasted in its place, the longer version would then be accessible to watch via the internet, through their own website or via YouTube etc.

We would do the same with ours, we would have a long version accessible through the companies website and video sharing internet sites and we would have a short version for TV purposes.

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