Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well. (Taken from Wikipedia Definitions)
This Web Pop-up Ads is to compliment the advertising campaign of my group's advert and to create a hub for potential cutstomers to visit our Web Site, Facebook page and Youtube profile. As research from looking at other Web Pop-ups suggests, customers like to know where the product their buying comes from and what it is sourced from. To ensure customer satisfaction the Web Pop-up leads to the website which deals with this issue. The second paragraph associates with the viewers of the television advert, it focuses on the scientists that created the secret recipe which makes LUTZ. Coffee so unique.
Fairtrade is also an essential part of advertising natural products because customers like to feel proud that they are giving money to help projects in third world countries. Fairtrade is a world renowned company that helps the farmers that supply to large companies get more for their produce to help support their families.
The Pop-up invites enthusiastic customers to try out new blends of coffee with the chance to win VIP passes to taster sessions of LUTZ coffee. I felt this option was a good way of connecting to customers and being able to build on the LUTZ franchise with more chances to interview fans of the product and find out what appeals to them about LUTZ coffee.
When the Pop-up is clicked on it dirests you to our web site where there are both links to the LUTZ coffee facebook page that allows customers to contact us about their opinions of the product and allows us to gain feedback and trust that could help build on the franchise. The youtube icon allows visitors of the site to view the LUTZ coffee advert in full and view other related videos to do with the LUTZ company.
This Web Pop-up Ads is to compliment the advertising campaign of my group's advert and to create a hub for potential cutstomers to visit our Web Site, Facebook page and Youtube profile. As research from looking at other Web Pop-ups suggests, customers like to know where the product their buying comes from and what it is sourced from. To ensure customer satisfaction the Web Pop-up leads to the website which deals with this issue. The second paragraph associates with the viewers of the television advert, it focuses on the scientists that created the secret recipe which makes LUTZ. Coffee so unique.
Fairtrade is also an essential part of advertising natural products because customers like to feel proud that they are giving money to help projects in third world countries. Fairtrade is a world renowned company that helps the farmers that supply to large companies get more for their produce to help support their families.
The Pop-up invites enthusiastic customers to try out new blends of coffee with the chance to win VIP passes to taster sessions of LUTZ coffee. I felt this option was a good way of connecting to customers and being able to build on the LUTZ franchise with more chances to interview fans of the product and find out what appeals to them about LUTZ coffee.
When the Pop-up is clicked on it dirests you to our web site where there are both links to the LUTZ coffee facebook page that allows customers to contact us about their opinions of the product and allows us to gain feedback and trust that could help build on the franchise. The youtube icon allows visitors of the site to view the LUTZ coffee advert in full and view other related videos to do with the LUTZ company.
Here is the link to our Web site- http://www.lutzcoffee.weebly.com/
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