Lutz Coffee Final Online Advert

This is our final 3 minute long online advert, which has been shortened down to 30 seconds as another version.



I am very pleased with the outcome of our advert, after all the research and planning we did I feel satisfied with all the aspects of it. We were able to get laughs, but also able to address the audience the way we wanted to, portraying the effort and time put into the product. We entertained the audience the way we wanted to as well having some action in ti to grab there attention, as the slow motion shots looked really good. I think that this advert achieves all the major factors that it needs to be able to sell packs of coffee because it offers an interesting talking point, a comical narrative to interest the viewer and a unique presentation of media techniques such as slow-motion imagery.