This links back to what I mentioned earlier about media convergence that Facebook is a social networking service, it has more than 600 million active users. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Every day millions of Facebook users share information, including sharing videos they’ve seen, showing the latest products or generally sharing links to shopping, gaming and many other internet websites. Advertising has grown with these sights; people are seeing commercials and sharing them with friends over the internet at a very large rate.
It was important that we kept with the times and created a Facebook group for Lutz Coffee, which brings in a whole new audience which varies in age, nationality and culture all over the world, thus expanding Lutz’s recognition and audience.
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