As our characters in the advert were German we wanted to stick with the theme for our brand/companies name. We wanted something quite charming yet something that had a stereotypically German ring to it; so that the audience are almost forced to say the name in an accent, which could help them remember it.
Another aspect to the name was that we wanted it to be short and quirky, nothing to hard to pronounce or remember.
After a group discussion we came up with a few names:
- Steinen’s Coffee
Germany - Vonderful
- Lutz
In the end we chose ‘Lutz’, we felt this covered all the aspects we wanted, it was short quirky and wasn’t hard to remember plus it sounded very German.
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