Slow Motion Research

In our advert we wanted some action in it to excite and entertain the audience, but we also wanted to use some form of special effect and one effect we thought would be really effective was slow motion.

With this in mind we researched into other slow motion adverts to get some ideas.



This advert has some really great shots and what it doe straight away is grab the audiences attention, with the stunning slow motion. The camera equipment they are using would cost a lot of money, but if we could get close to anything like this, then our advert could really develop.



This advert is great because it not only captures the audience’s attention but also has a comical effect which will make the audience enjoy the advert more and are more likely to then show friends or talk about it.



Here is another advert that uses the effect of slow motion really well, the setting of San Francisco grabs your attention at first and then the 250,000 multicoloured bouncing balls being dropped down the streets is mesmerising.

From this research we can clearly see the effects of using something like slow motion in an advert. It makes the advert stand out from all the rest, which is exactly what we want to do; it entertains the audience and fascinates them. And in some cases can be used for a comical effect, which is something we’re now definitely considering doing in our own ad.