It was important for us to research successful TV commercials from the past to get some inspiration for our own ad, but also to identify why these adverts were so successful.
(Gorilla is a British advertising campaign launched by Cadbury in 2007 to promote Cadbury Dairy Milk-brand chocolate.)
The advertisement, which first appeared on British television on 31 August 2007, it has been well received by the public – a version uploaded to YouTube received 500,000 page views in the first week after the launch.
I like this advert because this is like no other advert; the opening shot grabs your attention and the way they hide what the gorilla is doing makes you want to find out more. The whole plot is excellent because you would never associate a gorilla on drums with Cadbury’s chocolate but that’s what makes it memorable. Also the track used in the advert is quite old so for the younger generation watching it, when they hear the track away from the commercial itself they will associate it with Cadbury’s.
(Guinness advert launched in 2008)
In my opinion, I can see why this would make a good advert for obvious reasons, it is different so it will be memorable and it grabs your attention, the special effects make it look fantastic, but the main point behind this advert being good is it’s whole story line, its very cleverly done, showing evolution backwards is quite fascinating to watch.
(Stella Artois Advert launched in 2004)
This advert is really good, because it is really well shot and tells a great story in a only a few minutes, the whole concept is brilliant. This ad is certainly one that you would here people talking about, which is just what they wanted because it is easily recalled.
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