After looking at successful adverts we needed to decide what kind of product we were going to be promoting. We thought about the resources we had, so we had to stay grounded with our ideas, we couldn’t be too ambitious. After a group discussion we decided that we would promote some sort of food or drink. The next stage was to research food and drink adverts to gain some ideas.
This is one of the many renowned M&S Food adverts, which personally I think they do a really good job of selling the product to the audience. From the advert I can see that there main focus is to simply show off the quality of food that they sell. There are no cut-aways from the food at any point bar the end, they are simply showing what hey have to offer and with the seductive over voice , it makes the advert all the better, so this is one way of selling food/drink products.
This McDonalds advert goes about selling their product a totally different way to M&S, they are using a comical effect, which is something that is mentioned in the theories I gathered. Making the audience laugh, will benefit the advert because it makes it entertaining, the person watching might want to show friends and they may do the same and so on, so this is an important aspect. I think when it comes to my advert; comedy will play a big part in selling our product or even just getting the audience to remember the advert/brand.
This advert also goes about a different way when selling their product, this advert is celebrity indorsed. A lot more people will take notice to an advert when they see that there is a famous person involved and using somebody like Stephen Fry, who is a very popular and a relevant celebrity right now, helps sell the product. Obviously with my advert I can’t get a celebrity to appear but, perhaps creating a character that will appear in a series of linked adverts will be as good, so this character will become iconic and be associated with that product, becoming a celebrity in him/herself.
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