Research: Coffee Adverts

After initial research into Food and Drink TV commercials, we decided that the product we wanted to promote was Coffee. We thought that choosing Coffee as our product would allow us to be creative with our advert as Coffee is a well known stimulant to millions and is drank by millions of people everyday, because Coffee has such I high demand we wanted to address the audience in a certain way, so we could engage them, but also entertain them at the same time.

Before we began planning our own Coffee Ad, we needed to see past Coffee adverts to gain some ideas and to look at what makes them successful, so that we could take all of the research we’ve done and create an ultimate advert.



This advert is great, because it’s addressing the problem millions of people have everyday, which is getting up in the morning and trying to be spurred up to go to work. The advert has comedy in it, which makes it all the more entertaining, whilst promoting what their product is for.



Here, the creators of the ad are trying to promote the quality of their Coffee, with a stereotypical Coffee bean farm in Africa. Their promoting the quality of the raw material they produce. People will like this ad because, people like to know where the food/drink they buy comes from. Although this isn’t actually the bean farm Kenco gets there coffee beans from, it sub consciously effects the audience, so that the next time they go to buy their coffee they will have an inkling that Kenco’s coffee is quality and comes from natural harvesting, they may not remember the ad when they go to buy, but it will effect their decision.



This ad like the first one promotes what their coffee will do to you; it will get you up in the morning and help you get on with your day. And that is really their main focus, there is very little of the actual product shown, only small glances, but the ad definitely catches your attention, with its use of special effects and quirky story line.

From doing this research, I can now see what aspects we want in our advert, we want it to be comical, we want to engage the audience with something different using characters and special effects and we also want to present or state the quality of our product.