Considering all the research we had done and after many group sessions, planning and story boarding, we had an idea of what we wanted to have and do in our advert.
The main concern was having a good storyline and characters in the advert, but over time we developed some good ideas.
We decided that we would have 3 to 4 scientists/professors sitting in a lab, but not just any scientists, we wanted to have the stereotypical ‘mad’ German scientist, this would have a comical effect and the concept we be easily understood by the audience.
Another aspect we wanted, that I have mentioned before, was the effect of slow motion, we wanted to have the scientist running around in their lab coats throwing coffee at each other in slow motion, although what equipment we were going to use for the slow motion was still to be decided.
The setting for the advert was going to be a completely white room, almost appearing like a white abyss, we would create this look by using a green screen. There we would have the stereotypical science lab equipment, test tubes, bunson burner, goggles etc to create the mis-en-sen we want.
The point behind this would be that there were four German scientists who for years have been searching for the ‘perfect coffee’. But have never been successful in their experiments and they were running out of time. Finally one day they have a break through, as the key to finding the perfect Coffee, is finding the perfect Coffee bean. And from there we would have slow motion clips of the scientists throwing the coffee beans around in happiness.
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