Research: Convergence/Media Consumption

Convergence in terms of the TV Commercial

Convergence is growing ever more popular and is essential for advertising and companies/brands to distribute their products globally. TV commercials were predominantly played on television, on most channels, excluding some like BBC 1 and 2, but over time the way TV commercials get to the consumer has changed dramatically.
You can now access thousands of TV commercials through download or streaming online anywhere, in a variety of different ways.

Audiences now consume TV commercials from many things such as:Smart phones – The development in smart phones (mobile phones) has been incredible. You can now carry round a small device that works the same, and has all the functions of a computer. Providing you with access to the internet and websites such as YouTube, within minutes you can download or stream an advert with great picture quality.

Ipads/iphones – Ipads are the latest creation in modern technology and again along with the iphone you can access numerous things like a computer can from almost anywhere in the world

Internet - YouTube is a video-sharing website on which users can upload, share, and view videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, Vevo, Hulu and other organizations offer some of their material via the site, as part of the YouTube partnership program. You can find thousands of adverts aging back years that have been uploaded onto this website, which all have thousands of views/hits a week.

Social Networks- Facebook is a social networking service and website launched in February 2004. As of January 2011^[update], Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Every day millions of Facebook users share information, including sharing videos they’ve seen, showing the latest products or generally sharing links to shopping, gaming and many other internet websites. Advertising has grown with these sights; people are seeing commercials and sharing them with friends over the internet at a very large rate.

 

With this research in mind I believe it is important that we make our advert as accessible (in terms of the above) as we can. I think creating a long online advert that can be viewed via YouTube or on a web page and can be accessed by smart phones etc, is as important as creating a 35 second advert that could be broadcasted on television. If we want our advert to be globally viewed at a large rate and hit a larger audience, then considering the convergence of media and how everything is changing when producing our advert is vital